The 4As membership marks a significant milestone in Shirofune’s journey to support agencies and brands globally with industry-leading automation solutions. As an organization that represents the most ...

In a deal that marries two of the industry’s most effective and influential trade associations, the American Association of Advertising Agencies (4As) has acquired the Coalition for Healthcare ...

NEW YORK, May 7, 2025 /PRNewswire/ -- The 4As (American Association of Advertising Agencies) is proud to announce the appointment of Justin Thomas-Copeland as its next Chief Executive Officer.

In response to continuing shifts in the healthcare and data privacy landscapes, the American Association of Advertising Agencies (4As) today issued a white paper ...

A 4As' research survey last week of 1,000 consumers looking at changing consumer attitudes during the COVID-19 pandemic found that 43% of respondents said it’s “reassuring” to hear from brands they ...

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the ...

Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which ...

The changing structures of the major ad agency networks is just part of the nature of the industry believes the recently inducted 4As president and chief executive officer, Marla Kaplowitz who ...

As part of the process, every pitch must be reported to the 4As’ secretariat, which will coordinate the stipulated pitch fee of 30,000 pesos (US$632) to each agency. Ten per cent of that will be paid ...

KUALA LUMPUR: Andrew Lee, the recently appointed chief executive officer of the Association of Accredited Advertising Agents Malaysia (4As), is wasting no time in his endeavour to steer the ...