Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.
Mitchell, S.D. -- A Minnesota man could wear a different baseball cap every hour for nine years and not get through his collection. Volunteers have counted 82-thousand-792 of them. It's an unofficial ...
CHICAGO (WLS) -- Palatine resident Mark Lackinger has been named the 2018 Lids Ultimate Hat Collector in recognition of his massive baseball cap collection that was started more than a decade ago.
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