Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Microsoft is exploring new revenue streams through generative AI chatbots and has begun showcasing its ad format for its ChatGPT version of Bing Search to advertisers. The new Bing encourages users to ...

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions" Sachin wrote ...

Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in ...

Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: "="" "=""> Microsoft announced the change in an April 29 blog post. As ...

So far, the ads that show up for users come in the form of a linked citation, along with additional links in a "Learn More" section below Bing's response to their query. In the future, Microsoft could ...

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

Microsoft has announced that Bing Ads, its advertising platform, is being rebranded to Microsoft Advertising. The change in name is meant to reflect the availability of the platform beyond the search ...

Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action Extensions helped advertisers achieve an average 20% increase in ...

Here is what the women-owned one looks like in Bing search: To add these to your Microsoft Advertising campaigns go to All campaigns, click on Settings, then check all attributes that apply to your ...

Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in parity with the ...