Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

Google Adwords is not just the province of major retailers like Target and Wal-Mart. It can also be used effectively by local retailers and service providers hoping to get a meaningful leg up in the ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...