Instagram has altered its core recommendations algorithm, extending its originality guidelines to discourage aggregators from reposting others' content across a wider variety of display formats.

Instagram and TikTok have rolled out major algorithm changes in 2026 aimed at penalizing recycled, low-effort, and mass-produced AI content. Instagram’s new Originality Score and shift to an ...

Instagram will now apply its original content prioritization rules to photos and carousels, not just Reels. Accounts that mainly repost others’ work without meaningful changes will be excluded from ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Two years after penalizing unoriginal Reels, Instagram is now rolling out similar protections for still photos ...

One thing many Instagram users, and social media users in general, would want is control over the hidden algorithm that's constantly on the lookout for what new content to feed. While absolute control ...

Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like. Instagram lead Adam Mosseri took to Threads ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...