Image optimization is the process of employing tools and strategies to optimize images on your website. But why do you have to optimize images? Image optimization minimizes the risk of website ...

Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the importance of page speed for both ...

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand.

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.