Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

Partnering with NonStop Local Montana provides a unique opportunity to effectively reach a diverse audience, engage with the community, and enhance your company’s visibility. When you partner with ...

Spectrum Reach and Waymark enable local businesses like Fun Spot America to create affordable, professional-quality TV ads, fast. Businesses like Argus Technical Services have seen significant ...

The St. Louis Cardinals are taking over their own sales of local TV ads, with the decision coming at a time when the team ...