Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

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Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Navah Hopkins, the Microsoft Ads Liaison, posted a reminder on LinkedIn, encouraging advertisers to ensure the email settings ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft has announced that later in July they will expand dynamic remarketing to additional verticals including automotive listings, entertainment events, and the travel industry (specifically tours ...

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to ...

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, ...

Twitter is being removed from yet another big B2B platform. And this time it's one of the biggest companies in the tech industry. Microsoft is going to drop Twitter from its Microsoft Advertising plan ...

Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader economic downturn.

Microsoft’s announcement earlier this month of its intention to buy Activision Blizzard for $75 billion in an all-cash deal was met with breathless headlines across the digital gaming space. And for ...