In the past few years, there's been a quiet revolution taking form, led not by corporations with deep pockets but by solopreneurs. These solopreneurs are nimble, savvy and armed with the most potent ...

Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than sixty interviews with ...

When it comes to presenting a public image and marketing a financial advisory practice, credibility is still great, but authenticity is the future, according to new research. In an age of wide-open ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pandemic is still finding ways to disrupt face-to-face meetings and put barriers between ...

Powering Smarter and More Personal Advertising With Mastercard Commerce Media Mastercard unveils a dedicated network to deliver personalized content across channels at scale. Mastercard today unveiled ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...