I have spent 28 years in an industry that offers immense potential to positively transform the lives of multiple stakeholders simply by reimagining one's business and anchoring it to a strong purpose.

The expression “low man on the totem pole”—a colloquial expression signifying someone of little importance—is actually irrelevant in First Nations culture. I argue it should become irrelevant to our ...

Abraham Maslow once wrote, “It isn't normal to know what we want. It is a rare and difficult psychological achievement,” but I contend team members ought to try to prove Maslow wrong. Aldous Huxley ...

Purpose is fundamental — not just for corporations but for individuals. While many major companies, like Google and Chevron, prominently feature their mission to emphasize the importance of corporate ...

When personal purpose and corporate mission align with the needs of people navigating life’s challenges and opportunities, positive impact happens. This deep understanding of the power of ...