Now, Royal Caribbean Group is making a move that finally addresses that frustration—and it’s a bigger change than it might ...

Building upon its existing loyalty status match program, Royal Caribbean Group is launching Points Choice, a ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Royal Caribbean Group is shaking up cruise rewards by expanding how travelers can use their loyalty points — no matter which ...

For sailings departing on and after Jan. 30, guests can designate their earned points to any of the company's three brands.

Royal Caribbean Group raises the bar for loyalty with the introduction of "Points Choice", part of a groundbreaking new ...

The company’s loyalty program was rebranded to Atmos Rewards last August, but the change brings more than a new name.