Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

Proceedings of the National Academy of Sciences of the United States of America, Vol. 113, No. 27 (July 5, 2016), pp. 7383-7390 (8 pages) We provide a principled way for investigators to analyze ...

Dean Yang is a professor in the Department of Economics and the Ford School of Public Policy at the University of Michigan. Dean’s doctoral research was based on a natural experiment: variation in ...

Journal of Quantitative Criminology, Vol. 30, No. 1 (March 2014), pp. 97-112 (16 pages) Objectives Place-based policing experiments have led to encouraging findings regarding the ability of the police ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...