I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...