SlimFast is localising its global rebrand, hiring creative agency HeyHuman to mastermind the shift in the UK where it hopes to capitalise on the agency’s behavioural science-led approach to marketing.
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Glanbia sells SlimFast UK in €23m deal
Glanbia has completed the sale of SlimFast UK and Ireland to consumer goods firm Supreme in a deal worth £20.1m (€23m). In September, Glanbia sold the rights of SlimFast in the US and certain other ...
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