Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

For many companies, the decision to move to the cloud is a no-brainer—but it shouldn’t be a decision taken lightly.

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...