You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

In the 1950s and '60, movie theaters sent blips of icy cold soda and enticing treats across the screen during featured movies to subliminally urge us to go to the concession counter and purchase these ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

A Costco customer believes that the bulk-retailer is using subliminal messaging to sell granola bars. Josh (@journeywithjosh) posted a TikTok photo slideshow that’s accrued over 25,000 views. In it, ...