I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the coolest search engine around. The internet was flipping business models upside down, unlocking opportunities no ...

Through the looking glass: Companies involved in generative AI, like Google and OpenAI, are envisioning a future where users delegate queries and tasks to chatbots or GenAI agents instead of manually ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...