Businesses are dealing with fierce competition and growing consumer demands in the dynamic ecommerce realm. Companies are increasingly relying on custom analytics solutions that have been carefully ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Eric Berkowitz, head of product innovation at Tracx, told Social Media Insider Summit attendees that he believes the trend in social media analytics is “moving away from dashboards and platforms and ...

Keen IO announced today that it’s open-sourcing one of its key features. The company allows customers to create their own analytics tools without having to develop the infrastructure from scratch. As ...

NEW YORK--(BUSINESS WIRE)--MikMak, the global software company that helps the world’s leading brands grow commerce-first, today announced a series of product enhancements to its leading eCommerce ...

Custom Alerts can be found under the Admin area of any profile in your Google Analytics account. To get started, click Custom Alerts from the Assets area, then click the Create new alert button.

Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

If you’ve seen Fight Club, you probably remember the scene when Brad Pitt’s character says, “You are not special. You’re not a beautiful and unique snowflake.” As hard as that may be for many of us to ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...