You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Selecting a Web Analytics tool is never an easy decision. There is no standard, scientific way to do so -- it's a bit of an art. The decision is full of compromises -- no one tool or fancy family of ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Time is, of course, money. If you really want to see an ROI from web analytics, you need to reduce the time to insight. This will require taking a fresh look at what you’re tracking and why. In this ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the major benefits of web analytics tools for business growth. At ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Many entrepreneurs and small business owners have found Twitter to be a very powerful business tool, but how are they measuring its effectiveness? In an effort to assist in that area the social media ...

A few weeks ago I had the pleasure of giving one of the keynotes at the Web Analytics Congress in Amsterdam. Sandwiched in between my regular work and biking around the city, the conference further ...