Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

To start, OpenAI plans to test advertising for sponsored products and services at the bottom of relevant responses in ChatGPT ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

A new family of Android click-fraud trojans leverages TensorFlow machine learning models to automatically detect and interact ...

The artificial intelligence company said Friday it hasn't yet rolled out ads but will start testing them in the coming weeks.

Barb, the audience management specialist, has appointed RSMB to deliver the third phase of its API. Barb said API 3.0 is a crucial element of its data-distribut ...

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be ...

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OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter.

Machine learning is the ability of a machine to improve its performance based on previous results. Machine learning methods enable computers to learn without being explicitly programmed and have ...

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