As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Euny Hong is the former supervising editor at Investopedia.com. She is also the author of two critically-acclaimed, published books. Dr. JeFreda R. Brown is a financial consultant, Certified Financial ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...