"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...
An AI that can be interrupted allows for efficiency. A customer can cut off a long legal disclaimer by saying, "I got it, move on," and the AI will instantly pivot. This mimics the dynamics of a ...
How-To Geek on MSN
Why VLC Media Player is the ultimate Swiss Army knife for your media
VLC is not your average media player. Discover the cool and surprising things you can do with it.
Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...
APi Group targets $10B in 2028 revenues and 16% EBITDA margins, building on a robust track record of organic and M&A-driven ...
The former Affirm marketing exec, who joined the expanding global B2B travel platform just a few months before its IPO, plans ...
Houston-based SEO agency addresses digital visibility challenges for technical service providers seeking high-value RFP ...
A vulnerability that impacts Now Assist AI Agents and Virtual Agent API applications could be exploited to create backdoor ...
OMS Energy Technologies Inc. ("OMS” or the "Company”) (NASDAQ: OMSE), a growth-oriented manufacturer of surface wellhead ...
ODAIA and Pulse Health today announced a technology partnership that combines ODAIA's Campaign Intelligence with Pulse Health's Pulse Engagement Cloud. Together, the companies are driving automated ...
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